Capillary: An Indian Start-up Deepening Its Presence in China
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Reference: IVEY-9B20M100-E
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Year: 2018
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Number of pages: 10
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Geographic Setting: China
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Publication Date: May 11, 2020
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Fecha de edición: May 11, 2020
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Source: Ivey Business School (Canada)
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Type of Document: Case
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Industry Setting: Professional, Scientific, and Technical Services;
Capillary Technologies, an Indian customer relationship management software as a service company, provided cloud-based omnichannel customer engagement and related services to retailers and brands. In a country well known for software service companies, ba
This case is intended for undergraduate- and graduate-level courses on entrepreneurship, and international entrepreneurship within a wider international business. The case may be used in the first session of a course as an introduction to the internationa