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7 items were found using the following search criteria
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Tailoring Your Strategy to Fit the Culture
de Mooij, MariekeArticle ART-1787-EMarketingMany widely accepted management theories related to mission statements, branding and advertising are Western inventions that do not translate when companies go global. What plays well at home may not go down so well in foreign environments. The author recommends that a company conduct a full review of its entire global marketing strategy from its mission and vision, to its portfolio, positioning and product usage, to its communications and adve...Starting at €8.20
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The Twin Pillars of Effective Leadership
Leggett, Brian O'Connor; Neill, ConorArticle ART-1820-EKnowledge and Communication, Leadership and People ManagementDuring periods of crisis or disenchantment, charismatic leaders emerge because they offer an alternative to the uncertainty of the times. Such was the case in the 1980s with Ronald Reagan, whose clear message and emotional style held across-the-board appeal and provided a sense of certainty after years of political and social turbulence. Using case studies of prominent leaders of the past 50 years, the authors explore the keys of effective leader...Starting at €8.20
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Charged With Change
IESE InsightArticle ART-2083-EInnovation and Change, Leadership and People ManagementWhen Lee Brown was appointed Police Commissioner in 1990, the NYPD hadn't carried out an internal analysis in 25 years. It had no overall strategy for policing or for controlling crime, which it desperately needed. The city was in the grip of a crack-cocaine epidemic, leading to a surge in violent crime and a murder rate twice that of today. What Brown managed to do in the space of two years reveals some useful lessons for managers of intransigen...Starting at €8.20
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Lights, Camera, Collaboration!
IESE InsightArticle ART-2155-EInnovation and ChangeIndian actor Rahul Ravindran finds that working in creative teams requires a certain amount of interpersonal intuition and the ability to adapt to contrasting styles of direction. And thats before we even begin talking about mastering the dance steps.Starting at €8.20
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IESE Insight. Issue 16. First Quarter 2013
IESE InsightMagazine REV-37-ECorporate Governance, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, StrategyJosé M. Campa proposes the essential attitudes and principles that finance sector professionals must adopt, and the actions to go along with them, to get corporate finance back on track. Juan Almandoz draws out several lessons for creating a new community bank, which serve as useful reminders for any business seeking to reconcile its mission with the needs of customers, while also reconnecting with communities in vital and lasting ways. Mireia Gi...Starting at €22.00
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Lessons From the Crisis for Corporate Finance
Campa Fernández, José ManuelArticle ART-2311-EFinanceAs a result of the crisis, many companies have seen their ability to carry out strategic plans greatly reduced due to financial pressures. This article analyzes how the finance function went off track and overstepped its legitimate bounds, leaving many companies exposed and vulnerable. The author proposes three essential attitudes and principles that finance sector professionals must adopt, and the actions to go along with them, to get corporate ...Starting at €8.20
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The Reality of Fiction
IESE InsightArticle ART-2457-ELeadership and People ManagementKeith Oatley, a prize-winning British/Canadian author and professor emeritus at the University of Toronto, says fiction helps us to perceive the world through fresh eyes and teaches us about human nature. "By reading fiction, you get better at understanding what goes on in life."Starting at €8.20