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5 items were found using the following search criteria
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Beating Recession Fatigue Requires Right Diagnosis
Hanssens, DominiqueArticle ART-1791-EMarketingIn periods of reduced consumption, like now, managers may be anxious to kick their "turnaround plan" into high gear. But before prescribing any wonder remedy, its vital to make a correct diagnosis, otherwise you may be administering placebos. Using research from the food industry in the United States, the author attempts to expand the scope of marketing mix modeling beyond the typical actions resorted to by top management, whose desperate life-s...Starting at €8.20
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Picking Up the Signals That Trigger Crises
Rerup, ClausArticle ART-2269-EStrategyDrawing on extensive research on the rare crises faced by Novo Nordisk and the Roskilde Festival in Denmark, this article presents a framework for thinking about attention. It identifies several steps that companies can take to improve their attention quality. Attentional triangulation encompasses three dimensions: stability, vividness and coherence. Managerial decision-making to prevent rare crises lies at the intersection of these dimensions. B...Starting at €8.20
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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightMagazine REV-36-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Starting at €22.00
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Lessons From the Crisis for Corporate Finance
Campa Fernández, José ManuelArticle ART-2311-EFinanceAs a result of the crisis, many companies have seen their ability to carry out strategic plans greatly reduced due to financial pressures. This article analyzes how the finance function went off track and overstepped its legitimate bounds, leaving many companies exposed and vulnerable. The author proposes three essential attitudes and principles that finance sector professionals must adopt, and the actions to go along with them, to get corporate ...Starting at €8.20
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IESE Insight. Issue 16. First Quarter 2013
IESE InsightMagazine REV-37-ECorporate Governance, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, StrategyJosé M. Campa proposes the essential attitudes and principles that finance sector professionals must adopt, and the actions to go along with them, to get corporate finance back on track. Juan Almandoz draws out several lessons for creating a new community bank, which serve as useful reminders for any business seeking to reconcile its mission with the needs of customers, while also reconnecting with communities in vital and lasting ways. Mireia Gi...Starting at €22.00