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Michelin in the Land of the Maharajahs (B)
Pierre-Xavier MeschiCase IVEY-9B07M031-EStrategyThis is a supplement to Michelin in the Land of the Maharajahs (A): A Note on the Tire Industry in India, product 9B07M030. This case presents the performance and the geographic positioning of Michelin as well as its international expansion strategy. The information provided allows students to analyse Michelin's strategy and performance.Starting at €5.74
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Evolko Systems: COVID-19 Pandemic and Business Model Pivot - Teaching Note
Vania Sakelaris; Bhagwati Prasad; Michele McGowan; Aishwarya Athanikar; Sheetal Sippy; Bhairavi TamhankarTeaching Note IVEY-W25232-EMarketing, Service and Operations ManagementTeaching note for product W25231.Starting at €0.00
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The Tire Maharajahs: Competing with Chinese Exporters and Tire Multinationals for Industry Leadership in India
Bohas Alexandre; Pierre-Xavier MeschiTechnical Note IVEY-9B20M123-EStrategyOver a 10-year period, from 2008 to 2018, Indian tire production increased from 80 to 180 million units. Indian tire companies were thriving and investing heavily abroad. Four Indian tire companies were among the top 30 tire makers in the world. AlthoughStarting at €8.20
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Evolko Systems: COVID-19 Pandemic and Business Model Pivot
Vania Sakelaris; Bhagwati Prasad; Michele McGowan; Aishwarya Athanikar; Sheetal Sippy; Bhairavi TamhankarCase IVEY-W25231-EMarketing, Service and Operations ManagementIn March 2020, Evolko Systems Private Limited encountered several strategic and operational effects resulting from the outbreak of the COVID-19 pandemic. The private health care technology company, which was based in California, United States, used artificial intelligence and machine learning to provide products and services to India’s health care market. The company’s chief executive officer had to mitigate risk from the pandemic using his compa...Starting at €8.20
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Michelin in the Land of the Maharajahs (A): Note on the Tire Industry in India
Pierre-Xavier MeschiCase IVEY-9B07M030-EStrategyAs opposed to other emerging countries, the tire market in India was almost exclusively dominated by local players: 90 per cent of all tires on the Indian market were made and sold by local Indian companies. It is important to note that the big names of the world tire industry - Michelin, Bridgestone, Goodyear and Continental - were hardly visible in India. Michelin was absent from the Indian tire market and it is very surprising that the world l...Starting at €8.20