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Zivame: Branding Options for an Online Lingerie Retailer
Nirankush Dutta; Anil K. BhatCase IVEY-9B15A031-EEntrepreneurship, Marketing, StrategyBy May 2015, Zivame, an Indian online lingerie retailer, had established itself as a market leader in this category by providing traditionally conservative Indian women a reliable solution to help them confidently purchase their most intimate wear while avoiding any confrontation with sales executives, mostly men, of brick-and-mortar stores. It helped its customers understand their lingerie needs, browse through styles, order their right size and...Starting at €8.20
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Nykaa E-Retail Private Limited: Enduring COVID-19 and Preparing for the Future
Nirankush Dutta; Neha SharmaCase IVEY-W31012-EDecision Analysis, MarketingNykaa E-Retail Private Limited (Nykaa), an Indian e-commerce start-up catering to the beauty and personal care segment, was preparing for its IPO amid the uncertainty presented by the nationwide lockdown in India during the COVID-19 pandemic. Since only retailers selling essential goods were allowed to remain open during the strictest lockdown phase, Nykaa was not able to operate during the first three months of 2020. Nykaa had adopted an omnicha...Starting at €8.20