Search results
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Jugnoo's Journey: Disrupting Traditional Markets Through Technology
Khushbu Mahajan; Neera JainCase IVEY-9B18M157-EEntrepreneurship, StrategyJugnoo started its journey in 2014 as an autorickshaw aggregator providing ride-hailing services in India. Since then, the brand had grown and expanded to include hyperlocal services and business solutions. By May 2018, Jugnoo had five services under its umbrella that were offered primarily through applications and covered both business-to-consumer and business-to-business markets. Jugnoo found itself in a very different market space from where i...Starting at €8.20
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Gemini Edibles and Fats India: In Pursuit of Growth
Ira Acharya; Neera JainCase IVEY-9B18M006-EEntrepreneurship, Leadership and People Management, Marketing, StrategyIn 2017, Gemini Edibles and Fats India Private Limited (GEF India), a Hyderabad-based company, was in the business of trading, manufacturing, and marketing edible oils and fats. In the eight years since it was founded, GEF India had become the top-selling edible oil company across South India with a 40 per cent market share. The company wanted to double its current revenues by 2021, which would place it in competition with national producers. Con...Starting at €8.20
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Indian Overseas Bank: Triggering Change
Shoma Mukherji; Neera JainCase IVEY-9B14C061-ELeadership and People Management, StrategySeveral experts had drawn attention to a peculiar problem existing in public-sector banks in India. There seemed to be two distinct generations: experienced employees who would be superannuated in the next four to five years; and newer employees who had come on board in the last four to five years. Though these young employees were academically sound, they lacked competence acquired through experience and thus were hesitant in taking on responsib...Starting at €8.20
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Harsh Electricals: Analyzing Cost in Search of Profit
Rahul Pramani; Ashutosh DashCase IVEY-9B19B003-EAccounting and Control, Entrepreneurship, StrategyFounded in 2008, Harsh Electricals was a supplier of electrical goods and home appliances to retailers in three states of southern India. After the company’s first few years of success and high profitability, the founder observed a steep decline in profits. In 2013, the founder was considering shifting the business to manufacturing and supplying air coolers, but needed to build a business plan that addressed the costs of manufacturing, the break-...Starting at €8.20