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Ujaala Borderline General Insurance Company Limited
W. Glenn Rowe; Lyn Purdy; Unnat KohliCase IVEY-9B11C033-ELeadership and People Management, StrategyIn the last two years, Ujaala Borderline had lost two key accounts and the bidding process for a third large account. Ujaala Borderline’s CEO and an executive VP had just left a meeting with the firm’s largest client, Sweekar Iron and Steel. Sweekar’s CEO had informed them that he was taking his firm’s business from Ujaala Borderline and going with another provider. He had pointed out several servicing issues that had occurred over the last two y...Starting at €8.20