Search results
-
Cargill India Pvt.Ltd.
Dante Pirouz; Ramasastry ChandrasekharCase IVEY-9B13A022-EMarketing, StrategyCargill Inc., a U.S.-based multinational company, is known for its skills in business-to-business (B2B) marketing. It processes food products and markets them in bulk to large institutional buyers with whom it has a strong customer orientation. However, the head of the refined edible oils business at Cargill India, the company’s fully owned subsidiary, is facing a problem with the parent company's value proposition around B2B. While developing th...Starting at €8.20
-
UNIQLO: Relaunching +J Collection - Teaching Note
Yuri Taira; David Hardisty; Rui Jorge B. Basto da Silva; William Thomas CarneTeaching Note IVEY-W26672-EMarketing, StrategyTeaching note for product W26671.Starting at €0.00