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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times
Servjaeta Verma; Vinay VermaCase IVEY-9B20A080-EMarketing, StrategyIn Nepal, which primarily relied on the use of oral therapy for the treatment of chronic respiratory conditions, Nirparaj Joshi, country manager for Nepal at Cipla Limited (Cipla), had been successful in creating a market plan for the inhaler brand, SerofStarting at €8.20
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Ethical Crossroads: Genetix Solutions’ Bioweapon Conundrum
David Barrett; Nihaal RanaCase IVEY-W34803-EEconomics, Leadership and People ManagementIn the rush to develop vaccines, many strains of viruses are used in laboratories in an effort to help humanity. However, the same samples used to develop life-saving vaccines could potentially be used to develop weapons of biological warfare. This case looks at the scenario from multiple perspectives in an effort to discuss the ethics of virus usage, storage and regulatory oversight given the differing economical situations and motivations of th...Starting at €8.20
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Mount Everest--1996 (Spanish version)
Roberto, Michael A.; Carioggia, Gina M.Case HBS-308S26Leadership and People ManagementThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Describes the events that transpired during the May 1996, Mount Everest tragedy. Examines the flawed decisions that climbing teams made before and during the ascent. Teach this case online with new suggestions added to the Teaching Note.Starting at €8.20