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Aaron's: Household Goods for the U.S. Base of the Pyramid
Chu, Michael; Smithgall, CharlesCase HBS-311047-ETo maximize their effectiveness, color cases should be printed in color. With $2.5 billion system-wide revenues, Aaron's, a major rent-to-own supplier to the US base of the pyramid, continues to grow in the recession, but CEO R.C. Loudermilk, Jr. wonders how long the company can sustain the fast growth rate of its past. Founded in 1955, and publicly-listed since 1982, Aaron's success has paralleled the emergence of the rent-to-own industry as a m...Starting at €8.20
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BIM: Finding New Ways to Grow
Chu, Michael; Yucaoglu, GamzeCase HBS-317097-EBIM, Turkey's giant retailer with a hard-discount model for the popular segments, must decide whether to launch a brand-new format challenging the modern supermarkets. Since its founding in 1995, BIM has adhered to a business model based on a relentless focus on costs and operational efficiency, built on private labels and an unswerving limit on SKUs. Unprecedented in Turkey, the success of this retail concept propelled BIM to an IPO in the Istan...Starting at €8.20