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Strategies for Two-Sided Markets
Eisenmann, Thomas R.; Parker, Geoffrey; Van Alstyne, Marshall W.Article HBS-R0610F-EStrategyIf you listed the blockbuster products and services that have redefined the global business landscape, you'd find that many of them tie together two distinct groups of users in a network. Case in point: The most important innovation in financial services since World War II is almost certainly the credit card, which links consumers and merchants. The list would also include newspapers, HMOs, and computer operating systems--all of which serve what ...Starting at €8.20
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The Rhinoceros Horn Trade: Considering Legalization
Kent Walker; Kara KristofCase IVEY-9B19M099-EStrategyThe international demand for rhinoceros (rhino) horns was driving the species to near extinction. But an international ban on trading the horns made it lucrative to illegally kill rhinos for their horns, which were traded on the black market. One hotly deStarting at €8.20