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Ruaha Farm (T) Ltd: Engaging Local Beekeeping Communities in Tanzania
Wim Vanhaverbeke; Nicholaus Tutuba; Jasinta Msamula; Pulkeria Pascoe; Jerum Kilumile; Hawa Petro TunduiCase IVEY-9B20M220-EStrategyThe chief executive officer of Ruaha Farm (T) Ltd (Ruaha Farm), in Iringa, Tanzania, established his honey business, in 2012. The company’s business model relied on the engagement and empowerment of neighbouring communities of low-income beekeepers, creating mutually beneficial relationships with local beekeeping communities in the Iringa region. The business model was unique, asset-light, and scalable. In contrast with an integrated business mod...Starting at €8.20
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Vegpro Group: Growing in Harmony
Bell, David E.; Milder, Brian; Shelman, Mary L.Case HBS-508001-EMarketingVegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport, including "food miles". The case describes the company's growth, which includes the use of owned land and outgrowers for production, the addition of value-added processing to obtai...Starting at €8.20
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Vegpro Group: crecer en armonía
Bell, David E.; Milder, Brian; Shelman, Mary L.Case HBS-508S19MarketingVegpro, una empresa de horticultura, es el mayor exportador de verduras frescas y flores a los mejores supermercados en el Reino Unido y Europa de Kenia. En 2007, el negocio de Vegpro se ve amenazada por la creciente preocupación de los consumidores sobre el impacto ambiental de la producción de alimentos y el transporte, incluidos los "food miles". El caso describe el crecimiento de la compañía, que incluye el uso de la tierra y la propiedad de ...Starting at €8.20