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Dalian Xinhe Leather Clothing: Strategic Transformation in Response to COVID-19
Haifen Lin; Sun Zhou; Xiangtong LiuCase IVEY-9B21M017-EStrategyFounded in 2000, Dalian Xinhe Leather Clothing Co. Ltd. (Dalian Xinhe) mainly produced men’s and women’s leather clothing; it had become the largest leather garment manufacturer in northeast China. At the beginning of 2020, in response to the COVID-19 pandemic, Dalian Xinhe began to produce medical protective clothing, which brought the company through the business challenges created by the pandemic and earned it wide recognition from the governm...Starting at €8.20
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GoldenHome: The Dilemma of High-End Strategic Positioning
Haifen Lin; Xiangtong LiuCase IVEY-W33849-EDecision AnalysisSince its establishment in 1999, Xiamen Golden Home Co., Ltd. (GoldenHome) had adopted a high-end strategic positioning for its professionally produced kitchen cabinets. The company had first established a high-end brand image by differentiating its service and providing consumers with the ultimate full-process shopping experience. It had then consolidated a high-end perception of its products in the minds of its target customers by continuously ...Starting at €8.20
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Leasun:Digital Transformation of a Traditional Canned Food Company
Haifen Lin; Xiangtong LiuCase IVEY-W25048-ELeadership and People Management, StrategyFounded in 1996, Dalian Leasun Food Co., Ltd. had become one of the largest canned food manufacturers in northeast China by 2020. In 2016, it began a digital transformation, adopting digital technologies such as data mining and cloud computing. The companStarting at €8.20