Search results
- Case
Suntory: Rebranding the Japanese Whisky Highball
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B20A017-EPublished: Mar 27, 2020Reviewed: Mar 27, 2020Format: PDFPages: 9Language: English - Case
Nestlé KITKAT in Japan (D): A Trajectory For Future Growth
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B17A040-EPublished: Jul 17, 2017Reviewed: Jun 20, 2019Format: PDFPages: 10Language: English - Case
SF Express: Data Wars
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18E012-EPublished: Sep 12, 2018Reviewed: Sep 24, 2018Format: PDFPages: 14Language: English - Case
Naked Retreats: Evolution of a Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A059-EPublished: Oct 19, 2018Reviewed: Oct 19, 2018Format: PDFPages: 14Language: English - Case
Innovating Tradition at Hosoo
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B18A058-EPublished: Oct 5, 2018Reviewed: Oct 5, 2018Format: PDFPages: 12Language: English - Case
The Alibaba Group and Online to Offline (O2O) Sales
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A035-EPublished: Jul 10, 2015Reviewed: Jul 10, 2015Format: PDFPages: 14Language: English - Case
Uber: Managing a Ride in China
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A047-EPublished: Sep 21, 2015Reviewed: Feb 29, 2016Format: PDFPages: 14Language: English - Case
KITKAT in Japan (A): Sparking a Cultural Revolution
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A037-EPublished: Jul 17, 2017Reviewed: Jun 20, 2019Format: PDFPages: 12Language: English - Case
Nestlé KITKAT in Japan (B): The Roots of Premiumization
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B17A038-EPublished: Jul 17, 2017Reviewed: Jun 20, 2019Format: PDFPages: 7Language: English - Case
Uber: Managing a Ride in China (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15AS047Published: May 16, 2016Reviewed: Feb 29, 2016Format: PDFPages: 16Language: Spanish