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Moximed Inc.
Elizabeth M.A. Grasby; Robert BremnerCase IVEY-9B14B004-EAccounting and Control, Entrepreneurship, StrategyThe CEO of a newly formed corporation had just finalized several outsourcing agreements to manufacture MoxiMed’s flagship product, the MoxaLamp. The MoxaLamp was designed to replace the practitioner’s role in administering moxibustion, a popular form of traditional Chinese medicine therapy. Now that the MoxaLamp was ready for production, the CEO must select a target market and set the appropriate selling price.Starting at €8.20