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Manish Enterprises: A Growth Versus Profitability Dilemma
Shelly Singhal; Shailendra Kumar RaiCase IVEY-9B14N021-EEntrepreneurship, Finance, StrategyIn 2012, Manish Enterprises, a leading coal supplier firm located in Ludhiana, India, was facing a decline in growth. A year later, a business graduate was appointed as the chief executive officer of the company. He managed to reduce the cash cycle from six months to three months by running the operations of the firm efficiently. Sales increased by 127 per cent, and the firm began financing its growth by taking advances from customers. The firm w...Starting at €8.20