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Eataly: Reimagining the Grocery Store, Teaching Note
Gupta, Sunil; Addis, MichelaTeaching Note HBS-515078-EMarketingWithin a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly manage to grow so quickly, and could it sustain its growth in the future?Starting at €0.00