This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
The MonoSpace Launch in Germany (Spanish version)
Narayandas, Das; Swartz, GordonCase HBS-503S07MarketingFocuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one of the global players in this industry, has developed the Monospace elevator product that uses revolutionary technologies. This new product is expected to have a significant impact o...Starting at €8.20
-
Ericsson: Leading in Times of Change
Narayandas, Das; Beyersdorfer, DanielaCase HBS-507074-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. After its dramatic corporate turnaround, the Swedish telecom infrastructure company Ericsson hires a new CEO to bring the former Swedish flagship company back on track. Puts students in the shoes of Carl-Henric Svanberg, an industry outsider and CEO of locks group Assy Abloy, who does not hesitate a moment when he gets the call in early 2003. Looks back on the reasons for Er...Starting at €8.20
-
Reinventing Ericsson
Narayandas, Das; Beyersdorfer, DanielaCase HBS-507075-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Carl-Henric Svanberg, CEO of the Swedish telecom infrastructure company Ericsson, has to reorganize the recovering company in late 2003 after a major industry downturn. He is convinced that only a more market-orientated and customer-focused organization will be able to remain competitive in this maturing, high-technology focused industry. Presents his change project, in whic...Starting at €8.20
-
Kjell & Company: Electronics Accessories Retail in the Nordics
Palepu, Krishna G.; Narayandas, Das; Herman, KerryCase HBS-116009-EService and Operations ManagementSwedish electronics accessories retailer Kjell is considering several issues as it plots its next stage of growth. How should it balance opportunities to expand retail stores into a new market (Oslo, Norway) with additional growth in its home market-Sweden-with decisions about investments to build out its nascent online channel? Simultaneously, the company is piloting a new sales associate performance management system: should store associates be...Starting at €8.20
-
Building Loyalty in Business Markets (Spanish version)
Narayandas, DasArticle HBS-R0509HMarketingCompanies often apply consumer marketing solutions in business markets without realizing that such strategies only hamper the acquisition and retention of profitable customers. Unlike consumers, business customers inevitably need customized products, quantities, or prices. A company in a business market must, therefore, manage customers individually, showing how its products or services can help solve each buyer's problems. And it must learn to r...Starting at €8.20
-
La reinvención de Ericsson
Narayandas, Das; Beyersdorfer, DanielaCase HBS-509S05Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. Carl-Henric Svanberg, CEO de la infraestructura de telecomunicaciones sueco Ericsson empresa, tiene que reorganizar la sociedad que recupere a finales de 2003 después de una importante caída de la industria. Él está convencido de que sólo una organización más orientada al mercado y centrada en el cliente será capaz de seguir siendo competitivos en esta maduración, de alta t...Starting at €8.20
-
BMW's Project Switch (A): Importers vs. National Sales Companies
Narayandas, Das; Herman, KerryCase HBS-509023-EMarketingBMW is faced with potential channel conflicts across several EU country markets. The case highlights BMW's approach to redesigning its channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy.Starting at €8.20
-
BMW's Project Switch (B): Importers vs. National Sales Companies
Narayandas, Das; Herman, Kerry; Winig, LauraCase HBS-509024-EMarketingBMW is faced with potential channel conflicts across several EU country markets. The case concludes the (A) case's exploration of BMW's approach to redesigning the channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy.Starting at €5.74