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Internacionalización de Telefónica España, S.A.
Knief C.; García Pont, Carlos; Ricart, Joan EnricCase DG-1136Leadership and People Management, StrategyEl caso describe la competitividad y la estrategia del proveedor español de servicio de telecomunicación. Inicialmente, la compañía tenía un monopolio y operaba en el mercado español. Debido a la innovación tecnológica y a la desregulación del sector en muchos países, el entorno competitivo ha cambiado radicalmente. Esta nueva situación ha conducido a más competencia y a la aparición de compañías multinacionales. También se ha observado una proli...Starting at €8.20
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Internacionalización de Telefónica España, S.A. - Nota del Instructor
Ricart, Joan Enric; García Pont, Carlos; Knief C.Teaching Note DGT-15Leadership and People Management, Strategy(See case DG-1136)Starting at €0.00
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Internacionalization of Telefónica España, S.A. - Teaching Note
Ricart, Joan Enric; García Pont, Carlos; Knief C.Teaching Note DGT-15-ELeadership and People Management, StrategyStarting at €0.00
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Internationalization of Telefónica España, S.A.
Knief C.; García Pont, Carlos; Ricart, Joan EnricCase DG-1136-ELeadership and People Management, StrategyThe case describes the competitive position and strategy of the Spanish telecommunication service provider. Initially, the company had a monopoly and operated in the Spanish market. Due to technological innovation and the re-regulation of the sector in many countries, the competitive environment of the industry has changed fundamentally. This has led to more competition and the emergence of multinational companies. Also, a proliferation of strate...Starting at €8.20
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Internationalization of Telefónica España S.A. - Case Update July 1996
Knief C.; Ricart, Joan Enric; García Pont, CarlosCase DG-1158-ELeadership and People Management, StrategyThis case recounts the history of Telefonica up until July 1996. Important developments since the first case include changes in the competitive environment due to new regulations at global and European level. In addition, Telefonica, SA is affected by changes in the Spanish government. The case describes how the changes affect Telefonica's businesses. It also informs about the final decision regarding the selection of a strategic alliance partner...Starting at €8.20
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Wea-España Sistemas de Frenos
Gallo, Miguel Ángel; García Pont, CarlosCase DG-1175Leadership and People Management, StrategyStarting at €8.20