Search results
- Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Caja España: Dirigiendo las Sucursales para Vender (B)
Collection: HBSP (USA)Ref.: HBS-105S07Published: Aug 3, 2004Reviewed: Sep 27, 2004Format: PDFPages: 2Language: Spanish - Case
Hala Madrid: Managing Real Madrid Club de Futbol, the Team of the Century
Collection: HBSP (USA)Ref.: HBS-105013-EPublished: Nov 2, 2004Reviewed: Jun 8, 2006Format: PDFPages: 27Language: English - Technical Note
People-Meters: Monitoring and Measuring TV Audiences
Collection: IESE (España)Ref.: MN-314-EPublished: Dec 1, 1997Format: PDFPages: 17Language: English - Case
Caja España: Dirigiendo las Sucursales para Vender (A)
Collection: HBSP (USA)Ref.: HBS-105S06Published: Nov 10, 2003Reviewed: Sep 27, 2004Format: PDFPages: 15Language: Spanish - Case
Hala Madrid: Dirigiendo el Club de fútbol Real Madrid, el equipo del siglo
Collection: HBSP (USA)Ref.: HBS-107S21Published: Nov 2, 2004Reviewed: May 11, 2010Format: PDFPages: 29Language: Spanish