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- Case
Aceites y vinos con denominación de origen (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: C-764-PBPublished: Mar 20, 2013Format: PDFPages: 4Language: Portuguese Brasil - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
La Magia della Cartolina
Collection: IESE (España)Ref.: C-765Published: Jun 22, 2012Reviewed: Oct 9, 2013Format: PDFPages: 5Language: Spanish - Technical Note
People-Meters: Monitoring and Measuring TV Audiences
Collection: IESE (España)Ref.: MN-314-EPublished: Dec 1, 1997Format: PDFPages: 17Language: English - Case
Aceites y vinos con denominación de origen
Collection: IESE (España)Ref.: C-764Published: Mar 20, 2013Reviewed: Sep 14, 2021Format: PDFPages: 3Language: Spanish