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- Teaching Note
Quarelli & Gabbianti - Nota del instructor
Collection: IESE (España)Ref.: DPOT-23Published: Sep 2, 2008Format: PDFPages: 20Language: Spanish - Teaching Note
Quarelli & Gabbianti - Teaching Note
Collection: IESE (España)Ref.: DPOT-23-EPublished: Sep 2, 2008Format: PDFPages: 20Language: English - Case
Quarelli & Gabbianti (B)
Collection: IESE (España)Ref.: DPO-101-EPublished: Oct 15, 2007Format: PDFPages: 1Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Quarelli & Gabbianti (B)
Collection: IESE (España)Ref.: DPO-101Published: Oct 15, 2007Format: PDFPages: 1Language: Spanish - Case
Quarelli & Gabbianti (A)
Collection: IESE (España)Ref.: DPO-100Published: Oct 15, 2007Format: PDFPages: 10Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Quarelli & Gabbianti (A)
Collection: IESE (España)Ref.: DPO-100-EPublished: Oct 15, 2007Format: PDFPages: 9Language: English