Search results
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Zara: moda rápida
Ghemawat, Pankaj; Nueno, José LuisCase M-1152MarketingInditex, minorista de ropa en España, ha establecido un sistema extremadamente rápido de respuesta para su cadena de Zara. En vez de predecir con una antelación de meses lo que desearán usar las mujeres en la temporada, Zara observa qué está vendiendo y qué no, y ajusta continuamente lo que produce y comercializa sobre esa base. Impulsado por el éxito de Zara, Inditex se ha expandido a 39 países, convirtiéndose en uno de los minoristas más global...Starting at €8.20
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Regional Strategies for Global Leadership (Spanish version)
Ghemawat, PankajArticle HBS-R0512FStrategyhome base, portfolio, hub, platform, and mandate. Some companies adopt the strategies in sequence, but the most nimble switch from one to another and combine approaches as their markets and businesses evolve. At Toyota, for example, exports from the home base continue to be substantial even as the company builds up an international manufacturing presence. And as Toyota achieves economies of scale and scope with a strong network of hubs, the comp...Starting at €8.20
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ZARA: Fast Fashion
Ghemawat, Pankaj; Nueno Iniesta, Jose LuisCase HBS-703497-EStrategyFocuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. Bu...Starting at €8.20
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La adquisición de Abbey por Banco Santander: banca transfronteriza
Ghemawat, Pankaj; Ballarin, Eduardo; Campa, Jose ManuelCase HBS-707S15StrategyBanco Santander, el mayor banco comercial de España, anunció en julio de 2004 la adquisición de Abbey National Bank, el quinto mayor banco comercial U.K.. Esta transacción fue el mayor adquisición transfronteriza de la banca europea y resultaría en el banco décimo más grande en el mundo. Discute las principales fuentes de creación de valor de expansión y adquisiciones internacional en la industria de la banca comercial. Además, pone de relieve la...Starting at €8.20
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Santander's Acquisition of Abbey: Banking across Borders, Teaching Note
Ghemawat, Pankaj; Altman, Steven A.Teaching Note HBS-711471-EStrategyTeaching Note for #707-485.Starting at €0.00
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Fast Fashion (Spanish version)
Ghemawat, Pankaj; Nueno Iniesta, Jose LuisCase HBS-704S02StrategyFocuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. Bu...Starting at €8.20