Search results
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Compitiendo por el sector de la prensa gratuita en España: Metro frente a Qué
Vives L.; Valor Sabatier, JosepCase SI-149Knowledge and CommunicationEn los últimos años, el periódico Metro ha desarrollado con éxito su posición como uno de los más importantes de España, y al mismo tiempo, disfruta de una expansión que comprende dieciséis países de todo el mundo. El nuevo modelo de negocio, sostenido completamente por ingresos publicitarios, y una expansión a un ritmo acelerado, pueden, al menos parcialmente, explicar este éxito. Sin embargo, en este momento Metro tiene que defender su posició...Starting at €8.20
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Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20
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Competing for the Free Newspaper Industry in Spain: Metro vs Qué
Vives L.; Valor Sabatier, JosepCase SI-149-EKnowledge and CommunicationIn the last few years, Metro News has successfully developed a position as one of the most important newspapers in Spain, at the same time enjoying an expansion into 16 countries all over the world. A new business model, sustained entirely by publicity revenues, and a fast paced expansion can, at least partially, explain this success. However, at the present moment Metro has to defend its positioning vs. the traditional press groups and other new...Starting at €8.20
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Caja de Ahorros del Noroeste (B)
Gómez López-Egea, Sandalio; García Prat, AntoniCase DP-133Leadership and People ManagementEl caso plantea el problema que se le presenta al director de recursos humanos de la Caja de Ahorros del Noroeste cuando cuatro de sus mejores profesionales deciden irse por distintos motivos (de tipo profesional, personal y económico). Esta situación le lleva a encontrar soluciones concretas a cada uno de los casos y a plantearse un cambio en profundidad de las políticas de recursos humanos, tras realizar un análisis de la plantilla y de la orga...Starting at €5.74
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Vitamax Technologies
Guiu E.; Bertini, Marco; Nueno, José LuisCase M-1139Information Technologies, MarketingCon la variación de su entorno competitivo, la empresa Vitamax ve amenazada su saludable posición en el mercado. Se analizan distintos aspectos de la empresa Vitamax Technologies: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de suscriptores a clientes activos; y en general, la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e ...Starting at €8.20
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Harry: Talent Retention (B) (Portuguese Version, Brazil)
Fernández Prieto, L.; Gómez López-Egea, SandalioCase DPO-30-PBLeadership and People ManagementThe protagonist of the case, a senior consultant, sees the promotion promises made by his hierarchical superior unfulfilled, despite having met and exceeded his objectives. This fact calls into question the evaluation and promotion system used by the company. In turn, the protagonist receives an attractive offer from the competition and must decide whether to accept it or not. The student must situate himself in the positions of the protagonist a...Starting at €5.74
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Holaluz: Taking on The Spanish Energy Market
Ofek, Elie; Bertini, Marco; Koenigsberg, Oded; Corsi, Elena; Moloney, EmerCase HBS-521045-EMarketingIn 2020, the three cofounders of Holaluz, a newcomer to Spain's electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy savings stemming from the panels' production. Holaluz would fund the installations via a special purpose vehicle and use the surplus energy to power neighboring Holaluz clients at lower ...Starting at €8.20
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Harry: Talent Retention (A) (Portuguese Version, Brazil)
Fernández Prieto, L.; Gómez López-Egea, SandalioCase DPO-29-PBLeadership and People ManagementThe protagonist of the case, a senior consultant, sees the promotion promises made by his hierarchical superior unfulfilled, despite having met and exceeded his objectives. This fact calls into question the evaluation and promotion system used by the company. In turn, the protagonist receives an attractive offer from the competition and must decide whether to accept it or not. The student must situate himself in the positions of the protagonist a...Starting at €8.20