Search results
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Randall Krantz (A): Transitioning a Career
Innes, Rosie; Miller, PaddyCase DPO-262-ELeadership and People ManagementRandall Krantz sets out to transition his career out of engineering and into an environmental NGO. The case outlines Krantz' career before taking on the MBA, his refocusing and his strategy for finding the job he feels he needs. The path leads him to dead ends, but eventually he finds something that might fit.Starting at €8.20
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CEPSA-ENPETROL-ERT: Motor Lubricants (B)
Agell, Pere; Carrasco, M.; Segarra, José AntonioCase M-784-EMarketingStarting at €5.74
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CEPSA-ENPETROL-ERT: Motor Lubricants (A)
Agell, Pere; Carrasco, M.; Segarra, José AntonioCase M-783-EMarketingStarting at €8.20
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Pastelería Casadevall
Agell, Pere; Bastons, M.Case AD-222-EDecision Analysis, EconomicsStarting at €8.20
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Caja Mediterránea de Ahorro (B)
García, David L.; Agell, Pere; Segarra, José AntonioCase M-1029MarketingLa Dirección de Caja Mediterránea de Ahorro debe interpretar una investigación de los clientes potenciales del área de Barcelona ciudad. Realizada en base al análisis conjunto. ¿Cómo está segmentado el mercado? ¿Qué volumen y características tiene cada uno de los segmentos?Starting at €5.74
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Dunlop Slazenger International, Ltd. - Spain (A)
Miller, PaddyCase FH-536-ELeadership and People ManagementAfter the collapse of its agent's business in Spain Dunlop Slazenger decide to appoint a General Manager to resuscitate the business there. This case outlines the general economic environment, the market and the first steps that the General Manager takes on the road to recovery.Starting at €8.20
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La división de Barcelona de Hewlett Packard
Miller, PaddyCase FH-547Leadership and People ManagementEl caso analiza brevemente la historia de la división Hewlett-Packard de Barcelona desde sus inicios en 1984 como unidad fabricante bajo licencia, hasta la actualidad, en la que se ha convertido en un centro con beneficios importantes y responsable de su propio marketing, producción y distribución global. El papel y la contribución de cada uno de los directores generales es discutido antes de la llegada del director general Rich Raimondi. Raimond...Starting at €8.20
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El País
Agell, Pere; Segarra, José AntonioCase M-815MarketingEn 1981 y después de un éxito sin precedentes que había llevado al periódico El País al liderazgo en número de ejemplares editados, la dirección se planteaba el desembarco en Barcelona. De hecho, la difusión de El País en Cataluña estaba a niveles marginales en relación al potencial ya demostrado en el resto de España. Como paso previo a la decisión, se encargó una investigación de hábitos de utilización e imagen en el mercado de prensa diaria en...Starting at €8.20
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Hewlett Packard Barcelona Division
Miller, PaddyCase FH-547-ELeadership and People ManagementThe case briefly traces the history of the Barcelona Division of Hewlett-Packard from its inception in 1984, as a manufacturing unit producing under licence, to the present time, when it is a fully-fledged profit centre responsible for its own global marketing, production and distribution. The role and contribution of each of the general managers is discussed before the arrival of general manager Rich Raimondi. Raimondi is typical of many expatri...Starting at €8.20
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El País
Agell, Pere; Segarra, José AntonioCase M-815-EMarketingIn 1981, after a period of unprecedented success that had taken El País to first place in the Spanish newspaper market, the paper's management was considering launching an edition in Barcelona. El País's readership in Catalonia was marginal in relation to its demonstrated potential in the rest of Spain. As a first step, the management commissioned an image and use survey of the daily press market in Barcelona, together with a concept test for a ...Starting at €8.20