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TMB (B): Creation of Management Units in TB - Suppement
Ricart, Joan EnricCase ASE-246-EEconomicsStarting at €5.74
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Mango, Socializing Fashion
Kordecka, Izabela; Ricart, Joan EnricCase SM-1547-EStrategyMango, a clothing company with a large presence in Spain and the rest of the world, decides to enter new industry segments in order to broaden its main target market, strengthen its brand and drive purchases of its products. Mango's main customers until now have been modern, avant-garde young women in their 20s to 40s. However, success in the women's fashion segment has persuaded the company that in order to continue to succeed in this industry a...Starting at €8.20
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Barcelona: A Roman Village Becoming a Smart City (Abridged)
Carrasco, Carlos; Ricart, Joan Enric; Berrone, PascualCase SM-1646-EInformation Technologies, Innovation and Change, StrategyOn July 2, 2014, Josep Ramon Ferrer, director of the ICT and smart city strategy at Barcelona City Council, finished the second round of meetings with the companies selected to participate in the competitive dialogue to create City OS, Barcelona's operating system. City OS was one of the key milestones in Barcelona's smart city strategy. It aimed to enable the council to acquire and process data from urban operations in a rapid, efficient, effect...Starting at €8.20
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Internacionalization of Telefónica España, S.A. - Teaching Note
Ricart, Joan Enric; García Pont, Carlos; Knief C.Teaching Note DGT-15-ELeadership and People Management, StrategyStarting at €0.00
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Glovo - Teaching Note: From Startup to Unicorn
Ricart, Joan Enric; Carenzo, Mathieu; Tapia, AlbertTeaching Note SMT-138-EInnovation and Change, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €0.00
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Emilio Sastre
Gallo, Miguel Ángel; Mozo, EnriqueCase DG-1007-EStrategyThis case describes some of the directions taken by an MED student in the first few years of his career, following his incorporation into a family group of companies. It explains the process by which he joins the group, the problems he faces with an established manager who he has to work with, his "inclusion" in the family and in the higher levels of power, the birth of his "psychological contract" with the company, and its subsequent repercussio...Starting at €8.20
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The Dealings Behind a Services Outsourcing Experience: The Case of SELLBYTEL Singular
Agnese, Pablo; Ricart, Joan EnricCase AD-312-EKnowledge and Communication, Service and Operations ManagementWith the advent of globalization and global communication, Spain provides an interesting location to do business offshore. A wage level that lags behind other developed countries, as well as its geographical location and culture, make the country a natural choice for firms considering an offshoring location.Starting at €8.20
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Internationalization of Telefónica España, S.A.
Knief C.; García Pont, Carlos; Ricart, Joan EnricCase DG-1136-ELeadership and People Management, StrategyThe case describes the competitive position and strategy of the Spanish telecommunication service provider. Initially, the company had a monopoly and operated in the Spanish market. Due to technological innovation and the re-regulation of the sector in many countries, the competitive environment of the industry has changed fundamentally. This has led to more competition and the emergence of multinational companies. Also, a proliferation of strate...Starting at €8.20