Search results
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Laree Verbindungen GmbH
Ariño, Miguel Angel; Heukamp, FranzCase AD-361Decision AnalysisLaree es una compañía alemana que fabrica y suministra las fijaciones que se utilizan en las construcciones para sujetar los vidrios a las paredes de los edificios. Sus ejecutivos deben decidir si aceptar un contrato que podría ser una gran oportunidad para abrir un nuevo mercado para la empresa o resultar en una pérdida importante de dinero. Este caso está basado en el caso "Berfest AG" de los mismos autores (AD-314) y en el caso Thurman Indust...Starting at €8.20
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Wir Schaffen Das: Angela Merkel and Germany's Response to the Refugee Crisis in Europe
Rosenbach, Eric Brien; Winig, LauraCase HBS-KS1340-EKnowledge and CommunicationOn August 24, 2015, Angela Merkel, chancellor of Germany, and Francois Hollande, president of France, met in Berlin to discuss solutions to what had become known as the European refugee crisis. The vast influx of refugees was the result of thousands fromStarting at €8.20
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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20
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Laree Verbindungen GmbH
Ariño, Miguel Angel; Heukamp, FranzCase AD-361-EDecision AnalysisLaree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money. This case is based on the "Berfest AG" case by the same authors. This case replaces The Berfest case from the same authors (AD-314).Starting at €8.20
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ERBITUX: A Miracle Drug Or Just a Lot of Headaches
Heukamp, Franz; Ariño, Miguel AngelCase AD-347-EDecision AnalysisIn February of 2002, Bernhard Scheuble, the CEO of Merck, received news that the U.S. Food and Drug Administration had "refused to file" Erbitux, a new "miracle" cancer treatment drug. The drug was supposed to have represented Merck's entry into the field of oncology. Erbitux had been an enormous gamble for the first non-family CEO in Merck's 350-year history. It had refocused the company's operations on an entirely new field: oncology. Adding to...Starting at €8.20
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Laree Verbindungen GmbH (Portuguese Version, Brazil)
Ariño, Miguel Angel; Heukamp, FranzCase AD-361-PBDecision AnalysisLaree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money. This case is based on the "Berfest AG" case by the same authors. This case replaces The Berfest case from the same authors (AD-314).Starting at €8.20
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Mothers of Rotterdam: Scaling a Social Services Program in the Netherlands
Winig, Laura; Boatright Wilson, JulieCase HBS-KS1269-EEntrepreneurshipBoard Chair Nanne Boonstra was about to learn the details of a scaling strategy proposal for Mothers of Rotterdam, a fledgling social service program that helped the city's disadvantaged pregnant women. Boonstra's employer, a venture philanthropy foundation that was funding the program, was interested in whether it was feasible to scale the pilot program throughout Rotterdam. Other stakeholders hoped the program might be replicated elsewhere in t...Starting at €8.20