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Champagne Cattier: The Diversification Challenge
Nathalie Spielmann; Christopher WilliamsCase IVEY-9B18M146-EEntrepreneurship, StrategyThe Cattier family had been active in the Champagne region of France for over 250 years. Starting out as growers of grapes, they moved into champagne production, initially for local consumption. By 2017, the Cattier company, which had reached 35 full-time employees, engaged in related diversification activities on multiple fronts and internationalized its market. Cattier was selling its champagne to markets such as the United States, Japan, and t...Starting at €8.20
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Orpea’s European-Based Nursing Facilities: Expanding to China
Yan (Anthea) Zhang; Wenhong Zhang; Zhuo ChenCase IVEY-9B19M038-EStrategyFounded in 1989, Orpea Group (Orpea) was a French nursing care company that had successfully expanded into 10 European countries with a network of about 700 facilities. In early 2016, Orpea opened its first establishment in Asia in the Chinese city of Nanjing. Seeing an increased demand for elderly care in China, the Nanjing government encouraged the company. However, Orpea was facing several challenges, including cultural and legal differences b...Starting at €8.20