Search results
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Behavio Labs: Scaling Survey Software into a Global Product
Ladislav Tyll; Mohit SrivastavaCase IVEY-9B20M066-EEntrepreneurship, StrategyEstablished in 2014 by a group of five friends in the Czech Republic, Behavio Labs was a consumer behaviour analytics company that launched the popular product Minute. The Minute digital application accurately measured respondent views and expanded employee engagement to help companies make the right decisions when launching new products, or to improve employee working conditions. By 2018, Behavio Labs had achieved considerable success in the Cze...Starting at €8.20
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iSpace: Expanding a Start-Up Hub for West African Entrepreneurs
Nicole R.D. Haggerty; Darkwah Joseph Asante; Emma Hogeterp; Ali Beres; Hui FangCase IVEY-9B18M097-EEntrepreneurship, StrategyiSpace, a start-up hub that focused on women in technology, was founded in 2013 in Ghana’s capital, Accra, and provided space, technology, and funding to 62 entrepreneurs. In May 2017, the co-founder wanted to expand the business to maximize social impact by empowering a greater number of entrepreneurs who lacked technical skills, emotional support, and access to funding. iSpace had four strategies to choose from to meet its goal: create new prog...Starting at €8.20
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Fastjet: Strategy and Expansion
Nicole R.D. Haggerty; James Spillane; Jocelyn Carabott; Cheryl Mok; Nicole WiebeCase IVEY-9B18D018-EEntrepreneurship, Service and Operations Management, StrategyIn 2012, Fastjet acquired Fly540, a low-cost airline with operations in Tanzania, Kenya, Angola, and Ghana, and began operating as a low-cost carrier with the goal to become the most successful pan-African low-cost airline. Since starting operations, FastStarting at €8.20
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The Hershey Company: Broken Pledge to Stop Using Child Labour
Bertrand GuillotinCase IVEY-W25254-EStrategyMichele Buck became the first woman president and chief executive officer of the Hershey Company (Hershey) in 2017 and was elected as chair of the board in 2019. Now, in 2021, she was leading a company that was facing supply chain and legal challenges. AlStarting at €8.20
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Uber: Competing Globally
MacKay, Alexander J.; Migdal, Amram; Masko, JohnCase HBS-720404-EStrategyThis case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogot (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and re...Starting at €8.20
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Ghana Investment Fund Limited: Ethical Issues
Darrold Cordes; Won-Yong OhCase IVEY-9B19M124-EEntrepreneurship, StrategyThe chief executive officer of RenY Corporation (RenY) based in Hong Kong, had just established the Ghana Investment Fund Limited (GIF) as a subsidiary of RenY in Ghana. GIF aimed to invest in the entrepreneurial ideas of university graduates in Ghana undStarting at €8.20
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Telefonica Czech Republic: The FREE Revolution (A)
Segarra, José Antonio; Valentí, AlbertCase M-1306-EInnovation and Change, Marketing, StrategyThe case describes the concerns facing an executive of the Moreno group of companies who is not a member of the owning family when a strategic plan he has presented to the owners is rejected. It also illustrates the role played by the owning family in the governance structure of a family firm.Starting at €8.20
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Telefónica Chequia: la revolución Free (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307Innovation and Change, Marketing, StrategyEn la parte B del caso se explica qué sucedió ocho semanas después del lanzamiento de los nuevos planes tarifarios Free: la decisión de Luis Malvido, presidente ejecutivo de Telefónica Chequia; la reacción de la competencia; la evolución del mercado y los consumidores; o las nuevas informaciones sobre la subasta, entre otras. También se exponen los primeros resultados que obtuvo Telefónica.Starting at €5.74
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Telefonica Czech Republic: The Free Revolution (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307-EInnovation and Change, Marketing, StrategyPart B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.Starting at €5.74
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Bella Springs
Nicole R.D. Haggerty; Francis Ayensu; Jesse Brame; Chris Lau; Gerry LiCase IVEY-9B13D009-EEntrepreneurship, Service and Operations Management, StrategyThe founder of a water purification, packaging and distribution company in Ghana, Africa, faced some operational issues. Demand has increased for the company’s water sachets, but the founder needed to develop strategies to increase the firm’s current operational capacities to meet this demand. He and the operations manager needed to determine how the company can position itself as a successful high-growth company in a developing and sometimes unc...Starting at €8.20