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Nuevas lentes para ver los mercados emergentes
Khanna, Tarun; Palepu, KrishnaArticle ART-2385StrategyCuando se habla de mercados emergentes, pensamos inmediatamente en los BRIC. Esta simplificación ha llevado a ver estas economías como un conjunto homogéneo, cuando la realidad es justamente la contraria. En lugar de apresurarse a elaborar una estrategia para Brasil, Rusia, India o China, a las empresas les convendría estudiar en qué aspectos es emergente cada país en concreto. Puede que se lleven una sorpresa. En este artículo, los autores resum...Starting at €8.20
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The Six CEOs of Tyco International Ltd.
Wells, John R.; Ellsworth, GabrielCase HBS-717459-EStrategyIn September 2016, Johnson Controls, Inc., completed the acquisition of Tyco International PLC, a $9.9 billion business with operating profits of $884 million. The purchase consideration was $14.4 billion. Although the deal was billed as a merger, Ireland-based Tyco effectively acquired U.S.-based Johnson Controls in a tax inversion deal that saved $150 million a year in taxes. Operating synergies were estimated at $500 million over three years. ...Starting at €8.20
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Emerging Markets: Look Before You Leap
Khanna, Tarun; Palepu, KrishnaArticle ART-2385-EStrategyThink "emerging markets," and most people think BRICs. The problem with this approach is that it is too simplistic and tends to treat emerging markets as one homogeneous whole, when the exact opposite is true. Instead of asking, "What's my emerging market strategy for Brazil, Russia, India or China?" companies should ask themselves, "In which ways is this particular market emerging?" Viewed this way, the answer may surprise them. The authors synt...Starting at €8.20