Search results
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Lastminute.com (A)
Bertini, Marco; Nueno, José LuisCase M-1115Information Technologies, MarketingSe analizan distintos aspectos de la empresa Lastminute.com: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de subscriptores a clientes activos; y en general la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e incrementar la provisión de servicios de valor añadido).Starting at €8.20
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Lastminute.com (B)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCase M-1116Information Technologies, MarketingDescripción de las actividades de lastminute.com desde su salida a bolsa.Starting at €5.74
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American Express: Membership rewards Europe
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886-EService and Operations ManagementThe Membership Rewards Programme is designed for business travellers. The rewards offered appeal mainly to members of Airline Frequent Flyer Programmes who take advantage of collecting miles on Amex and transfer them to their preferred airline to collect free tickets or upgrades. The case poses the managerial challenge of how to reach the 50% target penetration rate of the programme Amex has in mind and questiones how to include customers of the ...Starting at €8.20
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The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
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Executive Renumeration at Reckitt Benckiser plc, Teaching Note
Narayanan, V.G.Teaching Note HBS-108063-ELeadership and People ManagementTeaching Note for [104-062].Starting at €0.00
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Controversy over Executive Remuneration at BP
Narayanan, V.G.; Hartman, AshleyCase HBS-116063-EAccounting and ControlIn March 2016, BP disclosed that its Chief Executive Officer, Bob Dudley, would receive a $19.6 million compensation package, a 20% increase in total compensation over the previous year. BP justified the amount, emphasizing that the company delivered strong results despite an exceptionally challenging environment, which included a nearly 50% drop in oil prices. However, shareholders questioned the massive payout and ultimately rejected BP's remun...Starting at €8.20
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Controversy over Executive Remuneration at BP, Teaching Note
Narayanan, V.G.; O'Brien, ShawnTeaching Note HBS-118089-EAccounting and ControlTeaching note for case 116063.Starting at €0.00
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Guiar a los contadores profesionales a hacer lo correcto
Healy, Paul M.; Narayanan, V.G.; Rossano, PenelopeCase HBS-116S11Accounting and ControlEl Comité Asesor de Ética del Instituto de Contadores Públicos de Inglaterra y Gales (ICAEW) proporciona formación y apoyo a miembros de Contadores para ayudar a hacer frente a situaciones difíciles profesionales. Los miembros pueden buscar ayuda a través a través de los centros de llamadas y reuniones en persona con la contabilidad de los expertos en el campo para discutir la mejor manera de situaciones difíciles mango. Además, el Comité Asesor ...Starting at €8.20
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American Express: «Membership rewards» Europa
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886Service and Operations ManagementEl Programa "Membership Rewards" está diseñado para viajeros de negocio. Las recompensas ofrecidas van dirigidas principalmente a las personas registradas en los programas de viajero frecuente de las aerolíneas que se benefician acumulando kilómetros con Amex y transfiriéndolos a su aerolínea preferida para obtener billetes gratuitos o mejoras. El caso expone el reto de la dirección de Amex de cómo lograr el índice de penetración del 50% que el p...Starting at €8.20
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Guiding Professional Accountants to Do The Right Thing
Healy, Paul M.; Narayanan, V.G.; Rossano, PenelopeCase HBS-115028-EAccounting and ControlThe Ethics Advisory Committee of the Institute of Chartered Accountants in England and Wales (ICAEW) provides training and support for member Chartered Accountants to help them deal with difficult professional situations. Members can seek help through through call centers and in person meetings with accounting experts in the field to discuss how to best handle difficult situations. In addition, the Ethics Advisory Committee meets regularly to ide...Starting at €8.20