Search results
-
Lastminute.com (A)
Bertini, Marco; Nueno, José LuisCase M-1115Information Technologies, MarketingSe analizan distintos aspectos de la empresa Lastminute.com: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de subscriptores a clientes activos; y en general la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e incrementar la provisión de servicios de valor añadido).Starting at €8.20
-
Lastminute.com (B)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCase M-1116Information Technologies, MarketingDescripción de las actividades de lastminute.com desde su salida a bolsa.Starting at €5.74
-
The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
-
One Firm One Future at Davis Langdon (A), (B), and (C), Teaching Note
Eccles, Robert G.; McFee, Erin; Rossano, PenelopeTeaching Note HBS-412031-ELeadership and People ManagementTeaching Note for 411-006, 411-007, and 411-008.Starting at €0.00
-
Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (A) and (B), Teaching Note
Beshears, John; Bohnet, Iris; Chilazi, SiriTeaching Note HBS-920006-ETeaching note for cases 918006 and 918007.Starting at €0.00
-
Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (A)
Beshears, John; Bohnet, Iris; Sanford, JennyCase HBS-918006-EStarting at €8.20
-
Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B)
Beshears, John; Bohnet, Iris; Sanford, JennyCase HBS-918007-EStarting at €5.74
-
Lastminute.com (C)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCase M-1117Information Technologies, MarketingUno de los retos más grandes de la empresa es el mantenimiento y desarrollo de las relaciones con sus proveedores. En este caso se discuten las ventajas y desventajas de implementar un plan que sirva para integrar más y más a los proveedores en la plataforma tecnológica de lastminute.com, estableciendo costes de cambio (switching costs) y asegurando fuentes constantes de inventario.Starting at €5.74
-
Lastminute.com (B)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCase M-1116-EInformation Technologies, MarketingThe activities of lastminute.com following its IPO are described.Starting at €5.74
-
Lastminute.com (A)
Bertini, Marco; Nueno, José LuisCase M-1115-EInformation Technologies, MarketingVarious aspects of lastminute.com are analysed: the increase in the asking price for the shares just prior to the company's IPO; the threat of disintermediation; the low conversion rate of subscribers into active customers; and the general evolution of its business model (the entrepreneurs are aiming to reduce their dependence on sales of intermediation services and increase their sales of high value added services).Starting at €8.20