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Mahindra Rise: A Brand Architecture Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A077-EPublished: Feb 20, 2015Reviewed: Mar 19, 2015Format: PDFPages: 13Language: English - Case
Seijing Motor Corporation: Reposition or Extend the Pickup Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: PDFPages: 8Language: English - Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: PDFPages: 16Language: English - Case
John Keells Hotels in Sri Lanka: Building Brand Architecture
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: PDFPages: 16Language: English - Case
Wanxiang Group: A Chinese Company's Global Strategy (C)
Collection: HBSP (USA)Ref.: HBS-318091-EPublished: Jan 15, 2018Reviewed: May 18, 2018Format: PDFPages: 9Language: English - Case
GreedyGame: Leveraging Online-Gaming for Brand Storytelling
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A008-EPublished: Mar 31, 2021Reviewed: Mar 31, 2021Format: PDFPages: 14Language: English - Case
Café Coffee Day: Brand Transformation through Repositioning
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A034-EPublished: Aug 19, 2016Reviewed: Aug 19, 2016Format: PDFPages: 16Language: English - Case
Outrageous Ambition: Duke University
Collection: HBSP (USA)Ref.: HBS-318043-EPublished: Nov 20, 2017Format: PDFPages: 52Language: English - Case
Wenzhou Kangning Hospital: Changing Mental Healthcare in China
Collection: HBSP (USA)Ref.: HBS-318054-EPublished: Jan 30, 2018Reviewed: Mar 22, 2018Format: PDFPages: 41Language: English - Case
Wenzhou Kangning Hospital: Changing Mental Healthcare in China (B)
Collection: HBSP (USA)Ref.: HBS-318077-EPublished: Jan 30, 2018Reviewed: Mar 22, 2018Format: PDFPages: 21Language: English