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Investing in the IT That Makes a Competitive Difference (Spanish version)
McAfee, Andrew; Brynjolfsson, ErikArticle HBS-R0807JInformation TechnologiesSince the mid-1990s, when the rate of spending on IT began to rise sharply, the spread between the leaders and laggards in an industry has widened. There are more winner-take-all markets. But the increased concentration has ramped up, rather than dampened, churn among the remaining players. And these dynamics are greatest in those industries that are more IT intensive. This pattern is already familiar to the makers of digital products, but it ha...Starting at €8.20