Search results
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Worldwide Niche Marketing (Spanish version)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-504S18MarketingDeals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor ...Starting at €8.20
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Unique - Yanbal (A)
Pancorvo, Jorge; Cuneo, SergioCase PAD-P-C-406 ING-EService and Operations ManagementA peruvian company facing regional supply chain challenges within the door to door cosmetics industryStarting at €8.20
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Fabtek (A) (Spanish Version)
Shapiro, Benson P.; Moriarty, Rowland T., Jr.; Cline, Craig E.Case HBS-502S26MarketingSe refiere a la selección y programación de las órdenes por un pequeño fabricante de titanio industrial que en los últimos meses se ha visto afectada por las entregas pobres y la falta de capacidad. Cuatro órdenes se ofrecen, a partir del cual el estudiante debe seleccionar una. Cada pedido representa diferentes cuestiones situación de orden-mix / cliente. Las fuerzas de caso que el estudiante puede elegir entre las cuatro órdenes contradictorias...Starting at €8.20