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Hasselblad: A New Chapter for the Swedish Camera Manufacturer
Ken Kwong-Kay WongCase IVEY-9B16A017-EEntrepreneurship, Marketing, StrategySwedish camera manufacturer Hasselblad was founded in 1841. The brand reached new heights in 1969, when astronaut Neil Armstrong used a Hasselblad camera to take the first photos on the moon. For decades, Hasselblad was renowned for making the world’s best high-end, medium format cameras for professional photographers. Faced with the paradigm shift from film-based to digital imaging, the company launched digital cameras and also diversified into ...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Ethiopia: An Emerging Market Opportunity, Teaching Note
Quelch, John A.; Yong, SunruTeaching Note HBS-915502-EMarketingTeaching note for case 915501.Starting at €0.00
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An Emerging Market Opportunity? (Spanish version)
Quelch, John A.; Yong, SunruCase HBS-918S09MarketingAn Emerging Market Opportunity? case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo, and MedCo, must decide whether and how to enter the Ethiopian market. Students are asked to make a recommendation for each company based on the attracti...Starting at €8.20
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Analyzing Consumer Preferences (Spanish version)
Dolan, Robert J.Case HBS-503S27MarketingPresents a non-traditional description of the conjoint analysis methodology. Discusses the process by which a study is done and cites areas of application.Starting at €8.20
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IKEA Invades America (Spanish version)
Moon, YoungmeCase HBS-505S08MarketingIn 2002, the IKEA Group is the world's top furniture retailer, with 154 stores worldwide. In the United States, IKEA operates 14 stores, all of which have been enormously popular despite their self-service requirements. The company's goal is to have 50 stores in operation in the United States by 2013. Explores various options for managing this growth strategy.Starting at €8.20
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Zalora Philippines: From Growth to Profitability
Ngwe, Donald; Teixeira, Thales S.Case HBS-517009-EMarketingIn May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming a household name across the Southeast Asian archipelago. Campos and his team had achieved much in this time: launching one of the first online retailers in the country, building a ...Starting at €8.20
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Zalora Philippines: From Growth to Profitability, Teaching Note
Ngwe, DonaldTeaching Note HBS-519073-EMarketingTeaching note for case 517009.Starting at €0.00
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VP Group: Vegpro Grows Beyond Kenya
Alvarez, Jose B.; Kindred, NatalieCase HBS-514055-EMarketingIn 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its vegetable and flower production beyond Kenya into Ethiopia and Ghana; exploring new products such as sugar; and vertically integrating by bringing marketing and logistics operations in...Starting at €8.20
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CRM Done Right (Spanish version)
Ledingham, Dianne; Rigby, Darrell K.Article HBS-R0411HMarketingstrong executive and business unit leadership, careful strategic planning, clear performance measures, and a coordinated program that combines organizational and process changes with the application of new technology.Starting at €8.20