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Patagonia
Reinhardt, Forest L.; Casadesus-Masanell, Ramon; Kim, Hyun JinCase HBS-711020-EStrategyPatagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its culture. The question remained whether Patagonia's model would work well for a wide range of companies. In 2003, Patagonia executives were considering which products and markets woul...Starting at €8.20
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Patagonia (Spanish version)
Reinhardt, Forest L.; Casadesus-Masanell, Ramon; Kim, Hyun JinCase HBS-711S27StrategyPatagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its culture. The question remained whether Patagonia's model would work well for a wide range of companies. In 2003, Patagonia executives were considering which products and markets woul...Starting at €8.20