Search results
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'It Just Works' (Spanish version)
Eisenmann, Thomas R.; Pao, Michael; Barley, LaurenCase HBS-812S02EntrepreneurshipDropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartpho...Starting at €8.20
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Finemaster Projects Ltd. (A)
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B10C001-ELeadership and People ManagementThe assistant site supervisor at Finemaster Projects Ltd. struggled with how to approach his boss for a raise. When hired, he had been told that regular annual reviews were held with employees and that good performance would be rewarded with corresponding pay increases. After one year with the company, the assistant site supervisor found that the owners rarely acted on this policy, leaving it up to staff to approach management about raises, promo...Starting at €8.20
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Sullivan's Flooring Concept
John S. Haywood-Farmer; Julie GosseCase IVEY-9B07D010-EEntrepreneurship, Service and Operations ManagementA carpenter is considering options for improving the manufacturing process of his custom wood-flooring concept. He started the business as a part-time venture and wanted to increase production efficiency to accommodate the growing interest for his pine flooring design. The carpenter was unsure whether he should invest in new equipment or hire part-time labour, but he knew that either way, he would have to change the current process to ensure that...Starting at €8.20
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Druthers Forming Limited
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B09N006-EFinanceThe account manager at the Canadian Commercial Bank (CCB) in Barron, Ontario, reviewed his latest loan request. The co-founder of Druthers Forming Limited (Druthers), a long-time CCB customer, was requesting a $350,000 loan to construct a new building to house Druthers' existing operations. Construction was already well underway. The account manager also noted that Druthers was currently operating without a line of credit and he wondered whether ...Starting at €8.20
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Boho Bars: Energizing Growth
Julie Gosse; Jessica OrchinCase IVEY-W31122-EEntrepreneurship, StrategyIn late 2019, Nicole Haney was considering the next strategic step for her business, Boho Bars Bake Shop, based in London, Ontario. Boho Bars Bake Shop produced energy bars made with simple ingredients and whole foods. Haney, who had left her corporate job with the goal of achieving a more flexible lifestyle that would allow her to live in Hawaii for six months of the year, had successfully scaled the business to distribute her product across maj...Starting at €8.20
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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20
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Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCase HBS-810027-EEntrepreneurshipNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Starting at €8.20
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Zarr Tech: Next Steps for a Growing Business
Julie Gosse; Martin EidenbergCase IVEY-9B19A046-EEntrepreneurship, MarketingIn 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increaStarting at €8.20
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Workplace Safety Trainers: Staying Agile in the Midst of a Pandemic
Julie Gosse; Anthony MccreeryCase IVEY-9B21D004-EService and Operations Management, StrategyIn May 2020, a senior business analyst at Workplace Safety Trainers (WST), a small business based in London, Ontario, was developing an initiative to increase efficiency in WST's shipping and logistics warehouse. The coronavirus pandemic had just started to shift the landscape of business, and WST had decided to procure and sell personal protective equipment through its online safety supply shop. After one month of unprecedented demand and round-...Starting at €8.20
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Dunlop Livery Antiques: Modernizing the Vintage Industry
Julie Gosse; Robert ColquhounCase IVEY-9B20A015-EEntrepreneurship, MarketingThe owner of Dunlop Livery Antiques in Dunlop, Ontario was considering a comprehensive marketing strategy with a focus on digital marketing. The industry was changing, popularity was wavering, sales were falling, and distribution channels were shifting. A new strategy was needed to increase revenue, profit, and brand awareness in the shrinking industry. Several placement choices were available, including selling online or at trade shows. A promot...Starting at €8.20