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Product Portfolio Management at Genentech
Schulman, Kevin A; Gresh, JamieCase HBS-317012-EFinanceGenentech, long the darling of the biotechnology industry, was acquired by Swiss pharmaceutical company Roche in 2009. The combined company retains the name Genentech in the US, but must now move to achieve the promises made at the time of this merger-to build from made Genentech great. One of the key tasks for Genentech CEO Ian Clark and CFO Ashraf Hanna was to implement a new portfolio management process for the combined entity. This case explo...Starting at €8.20