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Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (B)
Shaw, K; Schifrin, DCase SGSB-HR44B-EThis is the follow up case to “Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (A).” This (B) case presents the results of the company’s two major people analytics projects, which are described in the (A) case. The first project used data to identify empirically the traits of great managers and subsequently identify who might or might not be a great manager. This enabled RBC to help those managers who could...Starting at €5.74
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How Stories Drive Growth: HSN
Aaker, J; Schifrin, DCase SGSB-M348B-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories can drive the growth of a company, focusing on HSN Inc., the $3 billion interactive, multi-channel retailer. When Mindy Grossman became CEO of HSN in 2006, she had three major challenges: create a new story for a 30-year old company t...Starting at €8.20
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Divided We Stand: Gay Marriage Rulings and Official Disobedience
Winig, Laura; Robichaud, ChristopherCase HBS-KS1199-EOn June, 26, 2013, the U.S. Supreme Court determined that the federal Defense of Marriage Act violated the U.S. Constitution's Fifth Amendment protection of equal liberty, effectively overturning the law. Pennsylvania, however, banned same-sex marriage. Despite the state law, D. Bruce Hanes, a register of wills in Pennsylvania, agreed to honor a request from two women seeking a same-sex marriage license-an act of official disobedience that immedi...Starting at €8.20
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Money & Morals: The Minimum Wage and the American South
Varley, Pamela; Robichaud, ChristopherCase HBS-KS1233-EEconomicsIn 2014, U.S. President Barack Obama called on Congress to raise the federal minimum wage from $7.25 per hour to $10.10. To the surprise of no one, Congressional Republicans blocked the move, as they had a similar proposal the year before. Seeing little hope of federal action, wage activists turned their sights on state and local governments. Riding a tide of popular support, dozens of jurisdictions voted in hikes in their own state and city mini...Starting at €8.20
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Hero or Traitor Edward Snowden and the NSA Spying Program
Winig, Laura; Robichaud, ChristopherCase HBS-HKS798-EEconomicsOn June 5, 2013, a London newspaper reported that the United States National Security Agency (NSA) was collecting the telephone records of millions of Verizon customers in the U.S. The story was the first of many top secret revelations about the NSA's spying programs, leaked by Edward Snowden, a former NSA contractor. The case examines Snowden's actions and motivations and asks students to consider the repercussions of whistleblowing/leaking on t...Starting at €8.20
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How Stories Drive Growth: Skype
Aaker, J; Schifrin, DCase SGSB-M348A-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands, and leading teams. This case explores how stories can drive the growth of a company, focusing on Skype, the voice-over-Internet-protocol (VoIP) service used by 300 million people around the world to make free or cheap video and voice calls. In 2012, Skype needed its customers to transition fro...Starting at €8.20
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Basware in 2013: Transistion to Software as a Service
Burgelman, R; Schifrin, DCase SGSB-SM219-EStrategyIn 2013 Basware, the Finland-based e-invoice operator and Enterprise Resource Planning (ERP) software vendor, was going through a large and critical transition: moving from selling and installing licensed software to selling Software as a Service (SaaS). Basware, which sold automated Purchase-to-Pay solutions for Business-to-Business to 2,000 Nordic and global clients, was responding to a sharp decline in those sales in the previous few years; mo...Starting at €8.20
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Role Responsibility, Official Disobedience, and the Supreme Court's Ruling on the Defense of Marriage Act, Teaching Plan
Robichaud, Christopher; Winig, LauraTeaching Note HBS-KS1177-EEconomicsTeaching plan for case HKS793. In June, 2013, the U.S. Supreme Court determined that the federal Defense of Marriage Act violated the U.S. Constitution's Fifth Amendment protection of equal liberty, effectively overturning the law. Pennsylvania, however, banned same-sex marriage. Despite the state law, D. Bruce Hanes, a register of wills in Pennsylvania, agreed to honor a request from two women seeking a same-sex marriage license-an act of offici...Starting at €0.00
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Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (A)
Shaw, K; Schifrin, DCase SGSB-HR44A-ELeadership and People ManagementThis case discusses how the leaders of the Royal Bank of Canada infused the 80,000-employee company with a new emphasis on People Analytics. This supported the bank’s business strategies for its wide range of business units. The bank’s new People Analytics group, led at the top by the vice president of human resources, collected and analyzed huge volumes of data about the bank’s employees, customers, and business unit performance to help the com...Starting at €8.20
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How Stories Drive Growth: Brit + Co
Aaker, J; Schifrin, DCase SGSB-M348C-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. The case explores how stories can drive the growth of a company, focusing on Brit + Co., the online platform and e-commerce company founded by Brit Morin in 2011. Used by millions of people, the site combines the digital world and the maker movement in one place, showcasing th...Starting at €8.20