Search results
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Muxxic Latina
Carrión V.; Nueno, José Luis; Bertini, MarcoCase M-1135Information Technologies, MarketingMuxxic Latina es una compañía discográfica internacional creada por Prisa y Universal Music Group, con el propósito no sólo de crear una plataforma uniforme con la cual penetrar en los países de habla hispana, sino también participar activamente en la globalización de la música contemporánea en español.Starting at €8.20
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Space Data Corp. (Spanish Version)
MacCormack, AlanCase HBS-603S15StrategyPara maximizar su eficacia, los casos de color deben imprimirse en color. Espacio Data Corp. planea asociarse con el Servicio Meteorológico Nacional de EE.UU. para colocar transmisores-receptores en los globos meteorológicos y de ese modo crear una red de comunicaciones móviles nacionales. La compañía está en las etapas finales de desarrollo y está previsto poner en marcha una prueba regional que demostrar su capacidad para proporcionar paginació...Starting at €8.20
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Research In Motion: The Mobile OS Platform War
MacCormack, Alan; Dunn, Brian; Kemerer, Chris F.Case HBS-613001-EKnowledge and CommunicationThe case describes competition in the market for smartphones in the US, and the position of one player, Research in Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor business results, and its future as an independent company is in doubt. A new Chief Executive Officer, Thorsten Heins, must decide how to position the company for the future. The case all...Starting at €8.20
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Muxxic Latina
Carrión V.; Nueno, José Luis; Bertini, MarcoCase M-1135-EInformation Technologies, MarketingMuxxic Latina, the international recording company created by PRISA and Universal Music Group for the purpose of establishing a joint presence in the booming U.S.Latin music market, not only wants to create a uniform platform with which to penetrate Spanish-speaking countries, but also they want to actively participate in the globalisation of contemporary music in the Spanish language.Starting at €8.20
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Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft (Spanish Version)
Iansiti, Marco; MacCormack, AlanCase HBS-602S21Service and Operations ManagementDescribe cómo cuatro empresas en el desarrollo enfoque de mercado de productos de software de Internet. Basándose en estudios de caso cortos de tres proyectos recientes, los estudiantes están invitados a sintetizar los atributos comunes de la práctica del desarrollo en entornos turbulentos.Starting at €8.20
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Rise and Fall of Iridium (Spanish Version)
MacCormack, Alan; Herman, KerryCase HBS-603S16Service and Operations ManagementExamina la historia de Iridium Communications, un proveedor de servicios móviles por satélite. Se analiza la génesis de diseño técnico de Iridium, luego sigue la empresa a través de varias etapas de desarrollo. Describe los intentos de Iridium para construir una base de abonados después del lanzamiento del servicio comercial, que termina con la presentación de la compañía para el Capítulo 11 en 1999.Starting at €8.20
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Team New Zealand (C) (Spanish Version)
Iansiti, Marco; MacCormack, AlanCase HBS-602S10Service and Operations ManagementSuplementos de la (A) y el caso (b).Starting at €5.74
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Pricing at Netflix
Ofek, Elie; Bertini, Marco; Koenigsberg, Oded; Klopfenstein, AmyCase HBS-521004-EMarketingSince its launch in 1998 as "the Amazon.com of DVDs," Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product offerings while continuing to add new subscribers. However, between late 2019 and mid-2020, competition within the streaming industry intensified with the launch of new entrants such as Di...Starting at €8.20
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Research In Motion: The Mobile OS Platform War, Teaching Note
MacCormack, Alan; Dunn, Brian; Kemerer, Chris F.Teaching Note HBS-614041-ETeaching Note for 613001.Starting at €0.00
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What's the Deal with LivingSocial? (Spanish version)
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCase HBS-519S22MarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Starting at €8.20