Search results
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Películas «on-line» (A)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-277Decision Analysis, EconomicsEn este caso se presenta una situación de futuro en la que un proveedor de películas «on-line» debe negociar con un estudio la distribución de su película. La decisión se reduce a escoger entre dos posibles acuerdos de licencia: un precio fijo y un precio variable.Starting at €8.20
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Muxxic Latina
Carrión V.; Nueno, José Luis; Bertini, MarcoCase M-1135Information Technologies, MarketingMuxxic Latina es una compañía discográfica internacional creada por Prisa y Universal Music Group, con el propósito no sólo de crear una plataforma uniforme con la cual penetrar en los países de habla hispana, sino también participar activamente en la globalización de la música contemporánea en español.Starting at €8.20
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People Express (A). Una historia de éxito
Corrales A.; Ariño, Miguel AngelCase AD-309Leadership and People ManagementPeople Express (PE) era una aerolínea con gran éxito durante los años ochenta. Dos años después de su fundación, la compañía ya había alcanzado unos beneficios de 2,7 millones de dólares sobre unas ventas de 100 millones, y el precio de sus acciones se había revalorizado un 150%. La compañía crecía a un ritmo insóito, a pesar de coincidir con un momento de profunda crisis en el sector que estaba llevando a muchas aerolíneas a pérdidas millonarias...Starting at €8.20
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People Express (B). Una historia de éxito
Corrales A.; Ariño, Miguel AngelCase AD-310Leadership and People ManagementPeople Express había logrado un éxito sin precedentes. La compañía cerró el ejercicio de 1983 con unos beneficios de 10,4 millones de dólares sobre unas ventas de 286,6 millones. Tenía 4.000 empleados y una flota de más de 60 aeronaves. Sin embargo, los resultados de PE comenzaron a deteriorarse a finales de 1984, cerrando el ejercicio con unos beneficios de 2 millones de dólares y unas ventas de 561 millones. La ya quinta aerolínea estadounidens...Starting at €5.74
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Movies online (B)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-278-EDecision Analysis, EconomicsPart (B) describes how to fit a lognormal distribution to the five percentiles given in Part (A) of the case. Given this lognormal distribution, a straightforward Monte-Carlo simulation model can be implemented to find the alternative with the smallest expected cost.Starting at €5.74
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Suncor’s Political Role in Fort McMurray
Michael ValenteCase IVEY-9B11M034-EStrategyIn the midst of massive growth in the oil sands, Suncor’s chief executive officer (CEO) is growing concerned about the local government’s inability to cope with unprecedented growth of oils sands development in Fort McMurray, Alberta. Crime, prostitution, drug use, social inequality, and ecological deterioration have begun to cripple Fort McMurray and the surrounding area largely because the local government has been unable to support the massive...Starting at €8.20
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Pure Organic Food and Juice Bar
Michael Valente; Alex GrahamCase IVEY-9B12M093-EEntrepreneurship, StrategyPure Organic Food and Juice Bar (Pure) is a restaurant located in Collingwood, Ontario specializing in raw, organic and vegan foods. The company’s strategy is to tap into the growing demand for food that is associated with a healthy and more sustainable lifestyle. However, the difficulty of attracting customers in a small town with seasonal fluctuations in the number of residents/visitors, combined with competition from “green” products provided ...Starting at €8.20
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Movies online (A)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-277-EDecision Analysis, EconomicsA futuristic situation is envisioned where a provider of movies online has to negotiate with a studio the distribution of a movie. The decision boils down to the choice between two alternative license arrangements: a fixed payment and a variable payment. The variable payment requires the elicitation of the (continuous) probability distribution of sales by means of five percentiles.Starting at €8.20
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A Walk Through the United States
Bardolet Urgellès, David; Baucells Alibés, Manel; Ariño, Miguel AngelCase AD-374-EDecision Analysis, EconomicsThe case presents the well-known traveling salesman problem in the context of having to visit 48 U.S. State Capitals.Starting at €8.20
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PepsiCo Inc.: Establishing a Role in a Sustainable Society
Michael ValenteCase IVEY-9B21M068-EStrategyIn early 2021, PepsiCo Inc. (PepsiCo), one of the world’s largest food and beverage companies, was undergoing immense criticism for its role in global health issues including obesity, diabetes, heart disease, malnutrition, and cancer. As far back as 2010, executives at PepsiCo had recognized that “society, people, and lifestyles have changed” and that PepsiCo had no choice but to move in healthier directions. Although PepsiCo had made impressive ...Starting at €8.20