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Graywood Developments: Selling in Turbulent Times
Christopher G. Brawn; Joshua SkuyCase IVEY-W34120-EFinance, StrategyIt was September 2022, and, despite a long day at the office, Stephen Price had a lot to consider. He had just finished a meeting with the development and sales team at Graywood Developments (Graywood), during which they had discussed one of the latest developments in Graywood’s pipeline—the Centricity project. With a zoning bylaw amendment (ZBA) in hand, kicking off sales for the project was the next step in the process. However, with a looming ...Starting at €8.20