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Regional Strategies for Global Leadership (Spanish version)
Ghemawat, PankajArticle HBS-R0512FStrategyhome base, portfolio, hub, platform, and mandate. Some companies adopt the strategies in sequence, but the most nimble switch from one to another and combine approaches as their markets and businesses evolve. At Toyota, for example, exports from the home base continue to be substantial even as the company builds up an international manufacturing presence. And as Toyota achieves economies of scale and scope with a strong network of hubs, the comp...Starting at €8.20
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Damn Heels (B)
Elizabeth M.A. Grasby; Nadine RamrattanCase IVEY-9B11B020-EAccounting and Control, Entrepreneurship, MarketingThis case is a supplement to Damn Heels (A).Starting at €5.74
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Damn Heels (A)
Elizabeth M.A. Grasby; Nadine RamrattanCase IVEY-9B11B019-EAccounting and Control, Entrepreneurship, MarketingA young business student at a university in Ontario must decide whether to launch her entrepreneurial venture — selling women’s foldable flats — and how, in the Toronto market. Damn Heels (A) highlights the research done by the entrepreneur leading up to this decision, including the marketing (product, price, promotion, and placement) decisions she faces, consideration of the competitive retail shoe industry, and some of the first steps for a new...Starting at €8.20