Search results
-
Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (B)
Shaw, K; Schifrin, DCase SGSB-HR44B-EThis is the follow up case to “Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (A).” This (B) case presents the results of the company’s two major people analytics projects, which are described in the (A) case. The first project used data to identify empirically the traits of great managers and subsequently identify who might or might not be a great manager. This enabled RBC to help those managers who could...Starting at €5.74
-
Mission Impossible: Measuring Social Media Return on Investment
Miranda R. Goode; Daniel SamoshCase IVEY-9B12A015-EEntrepreneurship, MarketingIn August 2011, the digital strategist at Online Advertisers, a small digital media company (web development, affiliate marketing, and social media management), was faced with finalizing a value proposition for a new social media marketing division, Online Advertisers Social. Online Advertisers was a creativity-driven company. Data and analytic capabilities were generally not the reason why clients worked with Online Advertisers. Online Advertise...Starting at €8.20
-
Sherritt Goes to Cuba (C): Cuba country data
Musacchio, Aldo; Schlefer, JonathanCase HBS-711003-EEconomicsStarting at €5.74
-
YouPostIt! Communicating the Value of a New Business
Michael Sider; Daniel SamoshCase IVEY-9B12A002-EEntrepreneurship, MarketingThe director of new business development and strategy at Redmas Digital, an enterprising start-up, needs to write two sales e-mail templates for Redmas’s newest pet project, YouPostIt! One of the e-mails is for leads that the company has not done business with before (cold leads) and the other is for leads that the company has done business with before (warm leads). The director has to write concise e-mails with high “skim value.” He must distill...Starting at €8.20
-
Sherritt Goes to Cuba (A): Political Risk in Uncharted Territory
Musacchio, Aldo; Schlefer, JonathanCase HBS-711001-EEconomicsIan Delaney, CEO of Sherritt, a primarily a mining company, visited Cuba in the early 1990s to negotiate a deal to export nickel for their Canadian refineries. The case describes the difficulties of doing business in Cuba and the challenges Delaney overcame to turn Sherritt into a large diversified holding company that operates in mining, oil, utilities, telecomm, hotels, and others. Delaney did this while managing a relationship with an authorit...Starting at €8.20
-
Sherritt Goes to Cuba (B): Dealing with Political Risk Under Raul Castro
Musacchio, Aldo; Schlefer, JonathanCase HBS-711002-EEconomicsStarting at €5.74
-
Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (A)
Shaw, K; Schifrin, DCase SGSB-HR44A-ELeadership and People ManagementThis case discusses how the leaders of the Royal Bank of Canada infused the 80,000-employee company with a new emphasis on People Analytics. This supported the bank’s business strategies for its wide range of business units. The bank’s new People Analytics group, led at the top by the vice president of human resources, collected and analyzed huge volumes of data about the bank’s employees, customers, and business unit performance to help the com...Starting at €8.20