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Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (B)
Shaw, K; Schifrin, DCase SGSB-HR44B-EThis is the follow up case to “Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (A).” This (B) case presents the results of the company’s two major people analytics projects, which are described in the (A) case. The first project used data to identify empirically the traits of great managers and subsequently identify who might or might not be a great manager. This enabled RBC to help those managers who could...Starting at €5.74
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Fitbit: The Business about Wrist
Xiaoke Xu; Xin (Shane) WangCase IVEY-9B16A012-EMarketingOn August 3, 2015, Fitbit, Inc.’s (Fitbit) stock price hit an all-time high of $50.99. A few months earlier, when Fitbit went public on June 18, it had opened on its first day of trading at a price of $30.40 — 52 per cent higher than its initial public offering price. As what appeared to be the most successful initial public offering of the year, Fitbit attracted significant attention and inevitably drew controversy as well. Some investors saw gr...Starting at €8.20
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Pokémon Go: Virtual Invading Reality
Neil Bendle; Xiaoke XuCase IVEY-9B17A032-EMarketing, StrategyIn June 2016, the augmented reality game Pokémon GO quickly became one of the hottest topics in the world, changing both the online and offline behaviours of players. Pokémon GO was jointly developed by the San Francisco-based firm Niantic Inc. and The Pokémon Company, based in Japan, and was underwritten by the Japanese video game giant Nintendo. The game, which overlaid virtual items and creatures onto the physical world, allowed smartphone use...Starting at €8.20
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Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (A)
Shaw, K; Schifrin, DCase SGSB-HR44A-ELeadership and People ManagementThis case discusses how the leaders of the Royal Bank of Canada infused the 80,000-employee company with a new emphasis on People Analytics. This supported the bank’s business strategies for its wide range of business units. The bank’s new People Analytics group, led at the top by the vice president of human resources, collected and analyzed huge volumes of data about the bank’s employees, customers, and business unit performance to help the com...Starting at €8.20