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Amanda and Kristen: Mented Cosmetics, Teaching Note
Rogers, Steven S.; Mills, AlterrellTeaching Note HBS-318098-EFinanceTeaching note for case 318093.Starting at €0.00
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Amanda and Kristen: Mented Cosmetics
Rogers, Steven S.; Mills, AlterrellCase HBS-318093-EFinanceThe case highlights the two co-founders (black HBS alumnae) of a black-owned beauty startup and the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the black community. Students learn approaches to product ideation/innovation, marketing strategies for the social media age and launching a startup for a targeted audience. Student...Starting at €8.20