Search results
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How Stories Drive Growth: HSN
Aaker, J; Schifrin, DCase SGSB-M348B-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories can drive the growth of a company, focusing on HSN Inc., the $3 billion interactive, multi-channel retailer. When Mindy Grossman became CEO of HSN in 2006, she had three major challenges: create a new story for a 30-year old company t...Starting at €8.20
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Becton Dickinson: Innovation and Growth (A)
Sadun, Raffaella; Beer, Michael; Weber, JamesCase HBS-717419-EStrategyIn late 2015, CEO Vince Forlenza was reviewing Becton Dickinson's transformation efforts designed to enable the company to innovate and grow in a changing environment. Becton Dickinson had been a successful medical device company for over 100 years. In recent years, cost pressures were causing its major customers to consolidate, and also to rethink their purchasing practices-moving from looking for products to looking for cost-effective solutions...Starting at €8.20
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United Stationers: Enabling our Partners to Succeed
Beer, Michael; Eisenstat, Russell A.Case HBS-912407-EThe case depicts a mission- and values-driven company. It describes the development of the firm over time, its leadership and challenges it faces to sustain its culture.Starting at €8.20
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How Stories Drive Growth: Skype
Aaker, J; Schifrin, DCase SGSB-M348A-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands, and leading teams. This case explores how stories can drive the growth of a company, focusing on Skype, the voice-over-Internet-protocol (VoIP) service used by 300 million people around the world to make free or cheap video and voice calls. In 2012, Skype needed its customers to transition fro...Starting at €8.20
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Basware in 2013: Transistion to Software as a Service
Burgelman, R; Schifrin, DCase SGSB-SM219-EStrategyIn 2013 Basware, the Finland-based e-invoice operator and Enterprise Resource Planning (ERP) software vendor, was going through a large and critical transition: moving from selling and installing licensed software to selling Software as a Service (SaaS). Basware, which sold automated Purchase-to-Pay solutions for Business-to-Business to 2,000 Nordic and global clients, was responding to a sharp decline in those sales in the previous few years; mo...Starting at €8.20
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Performance Management at Vitality Health Enterprises, Inc., Teaching Note
Bingham, John B.; Beer, MichaelTeaching Note HBS-913502-ELeadership and People ManagementTeaching Note for Product #913501.Starting at €0.00
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ARISE: A Destination-for-a-Day Spa, Teaching Note
Beer, Michael; St. Clair, LyndaTeaching Note HBS-913522-ELeadership and People ManagementTeaching Note for Product #913521Starting at €0.00
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Performance Management at Vitality Health Enterprises, Inc.
Bingham, John B.; Beer, MichaelCase HBS-913501-ELeadership and People ManagementVitality Health Enterprises, a medium-sized firm that manufactures health and personal care products, has experienced six straight quarters of strong revenue growth. James Hoffman, the new Senior Vice President of Human Resources, fears that the chain of success is shifting the company's focus away from effective performance management. Recently, Vitality has been faced with increasing turnover among the company's talented research scientists tha...Starting at €8.20
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Southfield Packaging
Beer, Michael; Zalosh, AlisaCase HBS-913562-ELeadership and People ManagementSouthfield Packaging provides packaging materials and services to medical device manufacturers. The case examines the relationship between a corporate vice president, Mark Sanders, and one of his direct reports, Regional Manager Frank Belby. Sanders' preparation for Belby's annual performance review provides a foundation for discussing the common challenges and difficulties associated with performance reviews. Specific issues include the need to ...Starting at €8.20
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Becton Dickinson: Innovation and Growth (B)
Sadun, Raffaella; Beer, Michael; Weber, JamesCase HBS-717504-EStrategyThis (B) case supplements the (A) case by providing additional information and update through early 2016.Starting at €5.74