Search results
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How Stories Drive Growth: HSN
Aaker, J; Schifrin, DCase SGSB-M348B-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories can drive the growth of a company, focusing on HSN Inc., the $3 billion interactive, multi-channel retailer. When Mindy Grossman became CEO of HSN in 2006, she had three major challenges: create a new story for a 30-year old company t...Starting at €8.20
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Mathematics for Management Online Course: Statistics Section, Teaching Note
Winston, Wayne; Fairchild Sherry, SarahTeaching Note HBS-6019-ETeaching Note for 6007.Starting at €0.00
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Mathematics for Management Online Course: Probability Section, Teaching Note
Winston, Wayne; Fairchild Sherry, SarahTeaching Note HBS-6020-ETeaching Note for product 3350Starting at €0.00
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Quantitative Methods Online Course: Regression Section, Teaching Note
Winston, Wayne; Fairchild Sherry, SarahTeaching Note HBS-6024-ETeaching Note for 6012Starting at €0.00
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How Stories Drive Growth: Skype
Aaker, J; Schifrin, DCase SGSB-M348A-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands, and leading teams. This case explores how stories can drive the growth of a company, focusing on Skype, the voice-over-Internet-protocol (VoIP) service used by 300 million people around the world to make free or cheap video and voice calls. In 2012, Skype needed its customers to transition fro...Starting at €8.20
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Basware in 2013: Transistion to Software as a Service
Burgelman, R; Schifrin, DCase SGSB-SM219-EStrategyIn 2013 Basware, the Finland-based e-invoice operator and Enterprise Resource Planning (ERP) software vendor, was going through a large and critical transition: moving from selling and installing licensed software to selling Software as a Service (SaaS). Basware, which sold automated Purchase-to-Pay solutions for Business-to-Business to 2,000 Nordic and global clients, was responding to a sharp decline in those sales in the previous few years; mo...Starting at €8.20
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Keeping a Campaign Promise: George W. Bush and Medicare Prescription Drug Coverage (Epilogue)
Scott, Esther; Porter, RogerCase HBS-HKS209-EStrategyIn January 2003, President George W. Bush was finalizing a groundbreaking proposal for Medicare, the federal health insurance program for the elderly. Under the terms of the plan, Medicare would offer a major new benefit: prescription drug coverage-a long-sought but elusive goal for seniors and their advocates. By any measure, this would seem a surprising initiative coming from a politically conservative White House. If approved by Congress, the ...Starting at €8.20
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The Turnaround Artist: Craig Coy Tackles Political Influence at Massport
Varley, Pamela; Porter, RogerCase HBS-HKS457-EEconomicsCraig Coy, a business executive, retired Coast Guard officer, and former White House security adviser, was named executive director of the Massachusetts Port Authority, or "Massport," on April 11, 2002. The appointment came at a time of significant turmoil at Massport, the state authority responsible for managing Boston's Logan International Airport and several other regional transportation resources. The two airline jets hijacked in the attack...Starting at €8.20
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How Stories Drive Growth: Brit + Co
Aaker, J; Schifrin, DCase SGSB-M348C-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. The case explores how stories can drive the growth of a company, focusing on Brit + Co., the online platform and e-commerce company founded by Brit Morin in 2011. Used by millions of people, the site combines the digital world and the maker movement in one place, showcasing th...Starting at €8.20
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Mathematics for Management, Teaching Note
Winston, WayneTeaching Note HBS-4049-ETeaching Note for 3350.Starting at €0.00