Search results
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How Stories Drive Growth: HSN
Aaker, J; Schifrin, DCase SGSB-M348B-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories can drive the growth of a company, focusing on HSN Inc., the $3 billion interactive, multi-channel retailer. When Mindy Grossman became CEO of HSN in 2006, she had three major challenges: create a new story for a 30-year old company t...Starting at €8.20
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Marshall & Gordon: Designing an Effective Compensation System (A) and (B), Teaching Note
Gardner, Heidi K.; McFee, ErinTeaching Note HBS-412077-ELeadership and People ManagementTeaching Note for 411-038 and 411-099.Starting at €0.00
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Riverview Law: Applying Business Sense to the Legal Market
Gardner, Heidi K.; Hodges Silverstein, SilviaCase HBS-414079-ELeadership and People ManagementRiverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients on ways to reduce their legal problems (and spending), and evaluating lawyers' performance based on client satisfaction surveys rather than typical metrics like billed revenues. Wit...Starting at €8.20
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Marshall & Gordon: Designing an Effective Compensation System (B)
Gardner, Heidi K.; Herman, KerryCase HBS-411099-ELeadership and People ManagementCEO Kelly Browne wrestles with the design and roll-out of a new compensation system to promote the collaboration necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service offering to include Executive Positioning, which requires significantly more teamwork, higher-level client interaction and more strategically-minded consultants than their traditional P...Starting at €5.74
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Tapestry Networks
Ramanna, Karthik; Shaffer, MatthewCase HBS-114051-EAccounting and ControlTapestry Networks assembled industry leaders and their regulators in small, private meetings to build new frameworks for pressing regulatory challenges. Tapestry's motivating principle was to reimagine solutions to complex problems (e.g., drug-approval standards) in ways that created a win-win for firms and society. Tapestry meetings on bank-governance standards-initiated after the 2008-2009 Financial Crisis-had experienced some success in rebuil...Starting at €8.20
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How Stories Drive Growth: Skype
Aaker, J; Schifrin, DCase SGSB-M348A-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands, and leading teams. This case explores how stories can drive the growth of a company, focusing on Skype, the voice-over-Internet-protocol (VoIP) service used by 300 million people around the world to make free or cheap video and voice calls. In 2012, Skype needed its customers to transition fro...Starting at €8.20
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Basware in 2013: Transistion to Software as a Service
Burgelman, R; Schifrin, DCase SGSB-SM219-EStrategyIn 2013 Basware, the Finland-based e-invoice operator and Enterprise Resource Planning (ERP) software vendor, was going through a large and critical transition: moving from selling and installing licensed software to selling Software as a Service (SaaS). Basware, which sold automated Purchase-to-Pay solutions for Business-to-Business to 2,000 Nordic and global clients, was responding to a sharp decline in those sales in the previous few years; mo...Starting at €8.20
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Collaborating for Growth: Duane Morris in a Turbulent Legal Sector
Gardner, Heidi K.; Lobb, AnnelenaCase HBS-414022-ELeadership and People ManagementBy the late 2000s, the law firm Duane Morris had transformed itself from a growing U.S. law firm to a significant global player. The firm's uniquely collaborative organizational culture, which featured a transparent, data-driven compensation system, practice-group integration across multiple offices, and rewards for attorneys who shared responsibility, had contributed to the firm's success as it had expanded into new U.S. and international office...Starting at €8.20
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Collaborating for Growth: Duane Morris in a Turbulent Legal Sector, Teaching Note
Gardner, Heidi K.; Thornley, NicoTeaching Note HBS-414041-ELeadership and People ManagementTeaching Note for 414022.Starting at €0.00
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Cree, Inc.: Which Bright Future
Collis, David J.; Furey, Mary; Shaffer, MatthewCase HBS-711457-EStrategyAfter its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to shift to more energy-efficient sources of general lighting (which favored LEDs, as they were far more efficient than the traditionally-dominant incandescents). In this context, Cre...Starting at €8.20